Making data-driven decisions is a mantra of most marketers, but challenges exist in getting the data when your campaigns drive phone calls and texts. Call Analytics can help you bridge the attribution gap so you can get the information you need in the platform where you make decisions. Join us for a webinar focused on incorporating call data into your decision-making mix. You’ll learn how you can:
- Incorporate phone calls and SMS into your Google Analytics data
- Create your own definition of a call conversion for Google Ads campaigns
- Optimize your Google Ads account for calls
Sean Barrington is a senior SEM manager at Marchex and our all-around Google Guru with 14 years of experience in the digital marketing industry.
Robinson Shek is the Product Manager for Marketing Edge Integrations. From identifying customer needs, to discovering solutions, to implementing fully functional features our users love, he is the go-to resource for setting up your Google integrations for success with Marketing Edge.