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The Marchex Institute looked at calls to cruise lines to determine how calls affected bookings. This benchmark provides insights into four key metrics that evaluate inbound call serving by cruise lines and what the effects are when it comes to closing a deals.

Our Institute analyzed:

  • Unanswered calls
  • Voice response or voicemail abandonment
  • Hold time abandonment
  • Ring transfer abandonment
To gain insights into cruise bookings over the phone and for call handling tips, download the report.

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