Senior living businesses must meet or exceed occupancy targets with limited budget and marketing experiences.
Digital marketing tactics such as click-to-call ads are often part of the mix. Since the path to residency often contains a phone call, marketers have a trove of untapped data that can be used to optimize the customer journey.
Call Analytics solutions can help you learn:
- Which ads and channels are driving calls
- Why the prospect called and the outcome of the call
- How you can optimize the caller experience at all your locations