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Call Analytics 101

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Wondering what call tracking is all about? Can it really make a difference in your marketing results?

Call analytics is a new interesting and powerful way to get ahead of the competition. Marketers today know phone calls will remain a part of the path to purchase for many products and services. But how do you know if you need call tracking or call analytics? What's the best way to get started and pick the right vendor?

Download the whitepaper to learn: 

  • The differences between call tracking and call analytics 
  • How marketing teams can improve their conversion rates and drive more revenue
  • Tips for working with a call analytics vendor 
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Marchex understands the best customers are those who call your company - they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers, bridging the physical and digital world, to help brands maximize their marketing investments and operating efficiencies to acquire the best customers. Head to Marchex.com for more information on call tracking, call analytics, speech analytics, omnichannel analytics, search analytics, social analytics, site analytics, display and video analytics, and audience targeting.