Why Isn’t Display Advertising Getting The Credit It Deserves

How much influence does display advertising really have on offline actions, such as a phone call or in-store visit?

Download the latest white paper from the Marchex Institute for new research on connecting online ad exposure to offline purchases.
Included in this new research:
  • What are top display advertisers trying to accomplish?
  • How much does display advertising impact inbound phone calls?
  • The three challenges of attributing display advertising to offline purchases.
  • Data from brands that have measured the offline impact of display advertising.
Measurement and attribution is the biggest challenge that mobile marketers face today, according to an October, 2015 study from Digiday. Download the paper today to see how you can better tackle this challenge.

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Read The Full Report

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