Marchex 2017 Automotive Manufacturer Best-in-Class Call handling Index

Phone calls are the most valuable leads your dealership can get – and overall call volumes to dealers are rising. Today's consumer is much more educated before walking onto the lot, and once they initiate a phone call to your dealership almost nothing is more important than how you handle that phone call and the overall consumer experience.

In the recently released Automotive Manufacturer Best-in-Class Call handling index, Marchex and the Marchex Institute analyzed over 8 million phone calls to determine what is the best in class ranking when it comes to call handling. How are dealerships handling their inbound calls and more importantly how do dealerships compare to the averages?


The Marchex Index identifies the industry standards in four categories of failed calls, and breaks down the top 16 car brands’ performance against these metrics. Do you know the rate of failed calls at your dealership? What about how you compare to the rest of the industry?

Download the report now to learn what best in class call handling looks like and ways that you can improve the experience for your callers.

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