Call tracking strategies for marketing attribution

Discover 4 ways to use call tracking in your marketing

As marketing technologies and channels have proliferated, so have strategies that use call tracking for measurement and attribution. For every marketing campaign that strives to drive phone calls, there is an appropriate call tracking strategy you can use to understand and improve performance. This guide covers how to:

  • Learn how many calls your marketing drives
  • Know which channels perform best
  • Use call tracking for A/B testing
  • Gain deep insights on the customer journey
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Insights from all your calls at a glance

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