Call tracking strategies for marketing attribution

Discover 4 ways to use call tracking in your marketing

As marketing technologies and channels have proliferated, so have strategies that use call tracking for measurement and attribution. For every marketing campaign that strives to drive phone calls, there is an appropriate call tracking strategy you can use to understand and improve performance.

This guide covers how to:

  • Learn how many calls your marketing drives
  • Know which channels perform best
  • Use call tracking for A/B testing
  • Gain deep insights on the customer journey

Lorem ipsum dolor sit amet, consectetur


  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nec libero id augue lacina pretium.


  • Phasellus tincidunt turpis nec tempor aliquam. Etiam Nec magma austor, eleifend lectus at, consectetur lacus.


  • Lorem ipsum dolor sit amet, consecteur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur


  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nec libero id augue lacina pretium.

  • Phasellus tincidunt turpis nec tempor aliquam. Etiam Nec magma austor, eleifend lectus at, consectetur lacus.

  • Lorem ipsum dolor sit amet, consecteur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nec libero id augue lacina pretium. Phasellus tincidunt turpis nec tempor aliquam. Etiam nec magma auctor, eleifend lectus at, consectetur lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Get The Full E-Book

If you prefer not to receive marketing emails from Marchex, you can opt-out of all marketing communications or customize your preferences here.

Section Headline text will go here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce egestas luctus consectur. Pellentesque vitae venenatis massa.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nec libero id augue lacina pretium. Phasellus tincidunt turpis nec tempor aliquam. Etiam nec magma auctor, eleifend lectus at, consectetur lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Nulla vulputate euismod velit, sed suscipit ligula convallis ac. Suspendisse purus justo, pellentesque a purus at, mollis ornare risus. Morbi non dolor lobortis, molestie mauris et, ultricies arcu.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce egestas luctus consectur. Pellentesque vitae venenatis massa.


  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nec libero id augue lacina pretium.


  • Phasellus tincidunt turpis nec tempor aliquam. Etiam Nec magma austor, eleifend lectus at, consectetur lacus.


  • Lorem ipsum dolor sit amet, consecteur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce egestas luctus consectur. Pellentesque vitae venenatis massa.


  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nec libero id augue lacina pretium.

  • Phasellus tincidunt turpis nec tempor aliquam. Etiam Nec magma austor, eleifend lectus at, consectetur lacus.

  • Lorem ipsum dolor sit amet, consecteur adipiscing elit.

${sectionSingleHeading}

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce egestas luctus consectur. Pellentesque vitae venenatis massa.