Getting Started With Call Analytics

How to drive more business when customers call you

Wondering what call tracking is all about? Can it really make a difference in your marketing results?

Phone calls remain a key channel for sales in many businesses. To get the most value from the leads you drive, you need to know which channels, ads or keywords drive phone calls so you can optimize your marketing initiatives. Call tracking takes away the guesswork by linking online clicks to offline calls, giving your team a full view of the effectiveness of your campaigns and programs.


Call Analytics, the metrics from call tracking, can help you understand:

  • How call tracking works
  • What information Call Analytics can provide
  • How different companies have used call tracking solutions

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