2018 Hotel business best-in-class call handling benchmark

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The Marchex Institute looked at calls to 13 different hotel brands to determine how calls affected bookings. This benchmark provides insights into four key metrics that evaluate the success of inbound calls. The Marchex Institute analyzed:


  • Unanswered calls
  • Voice response or voicemail abandonment
  • Hold time abandonment
  • Ring transfer abandonment

To gain insights into hotel bookings over the phone and for call handling tips, download the report.

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