Marchex

4 Ways Travel Companies Can Improve Mobile Advertising Performance

The trend is clear: travelers are ditching their desktops in favor of mobile, with nearly 20% of the entire global online travel market expected to come through mobile over the next 12 months. When consumers make phones calls to companies from mobile search and directories, 1 in 3 convert into a booking. Based on data from over 15,000 hotel and car rental calls, this paper examines how businesses can improve the conversion rate of these calls.

There are 4 simple ways to improve call campaigns:

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