How much influence does display advertising really have on offline actions, such as a phone call or in-store visit?
Download the latest white paper from the Marchex Institute for new research on connecting online ad exposure to offline purchases.
Included in this new research:
Measurement and attribution is the biggest challenge that mobile marketers face today, according to an October, 2015 study from Digiday. Download the paper today to see how you can better tackle this challenge.