Forrester has recognized Marchex as an example of new tools that deliver marketing insights into caller motivation, semantic analysis, and call outcomes to help inform marketing. The new report, released by Forrester, is titled “Brief: Capture Customers with Click-to-Call."
According to research cited in the report, mobile searches will inspire 73 billion calls to businesses in 2018. In addition, it discusses why click-to-call ads matter more to marketers now than in the past, including consumer usage of smartphones, new ad formats that make it easier for consumers to place phone calls and new call-tracking tools like Marchex that deliver marketing insights.
Additional topics covered by the report include: