Financial Services & Insurance

2015 Mobile Advertising and Performance Report

Smartphones are transforming the consumer’s path to purchase, primarily because they serve as the bridge between the Internet and the offline world.

This report is the first annual report from the Marchex Institute on mobile advertising performance for insurance and financial services, and is based on data from more than 1 million phone calls from consumers who conducted a mobile search or clicked on a mobile ad for a bank, lender, auto insurer or life insurer in 2014.

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