Extracting Insights from Phone Calls with Call DNA®

Marchex is leading the charge in mobile advertising performance. Our solutions and technologies convert mobile advertisements into high-quality phone calls from purchase-minded consumers. And we have the analytics to prove it. We recently added a revolutionary new technology to our Call Analytics platform – Call DNA®.

Call DNA® enables advertisers to measure mobile advertising with more granularity than ever before. Advertisers have the ability to visualize the quality of advertising-driven phone calls in real time, and immediately assess the media channel, advertisement and keyword that generated the phone call.

Call DNA® provides additional information to optimize media by:

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