Marchex is leading the charge in mobile advertising performance. Our solutions and technologies convert mobile advertisements into high-quality phone calls from purchase-minded consumers. And we have the analytics to prove it. We recently added a revolutionary new technology to our Call Analytics platform – Call DNA®.
Call DNA® enables advertisers to measure mobile advertising with more granularity than ever before. Advertisers have the ability to visualize the quality of advertising-driven phone calls in real time, and immediately assess the media channel, advertisement and keyword that generated the phone call.
Call DNA® provides additional information to optimize media by: