Marchex

Recorded Webinar: Local Search for National Brands

After all the excitement over e-commerce, 95 percent of U.S. consumer spending still happens offline in local markets. And in the smartphone era, the consideration cycle for all that spending increasingly happens through voice calls. BIA/Kelsey and Marchex peg call-influenced consumer spending at $1 trillion in the U.S.

Because a large portion of these calls originate in mobile search, it's critical that brand advertisers have effective mobile search strategies to drive local consumer spending. The question is how?

Watch the fully recorded webinar today!


Speakers

Matt Muilenburg

Matt Muilenburg
Senior Vice President, Offline Product Solutions & Strategy, Marchex

Adarsh Nair

Adarsh Nair
Senior Director, Product & Engineering, Marchex

Michael Boland

Michael Boland
Chief Analyst, VP of Content, BIA/Kelsey

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