On-Demand Webinar: The Role of Click-to-Call for The UK Consumer

While the vast majority of retail purchases still occur offline, the smartphone is the most important resource influencing UK consumers in their purchases. In fact, 78% surveyed stated they used a mobile device during their last shopping trip. Click-to-call advertising is becoming a large part of the path-to-purchase. In this live webinar, the authors and researchers of the 2016 UK Click-to-Call Mobile Performance Report will discuss the implications of these growing call trends for the modern marketer. Key takeaways will include:


  • The importance of the call channel for UK consumers and businesses
  • Market size and categories of companies that can benefit from click-to-call
  • Opportunities for digital marketers integrate phone calls into their customer acquisition strategy
  • Key metrics a marketer should focus on and next steps for the omnichannel marketer

Don’t miss out on this opportunity to learn how you can adapt to these ever changing call trends!


SPEAKERS:

Anna Forbes

Anna Forbes
UK Managing Director,
Marchex

John Busby

John Busby
SVP Marketing & Consumer Insights,
Marchex

Mike Fast

Mike Fast
Marchex Institute Analyst,
Marchex

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On-Demand Webinar

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Speakers:

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