How the Mobile Consumer Buys Insurance Products

The advertising landscape is currently undergoing a mobile and digital transformation, propelled by mobile-driven commerce. For many industries, including insurance, consumers will research online but make the actual purchase by phone or in-person. This creates a blind spot for marketers to accurately attribute a path to purchase which can limit sales and the ability to optimize advertising. Join us for a live webinar discussion on how insurance brands can stay connected with consumers and leverage actionable insights for strong media attribution and path-to-purchase. Key takeaways from this webinar will include:


  • Insight on insurance industry performance of digital campaigns and where the phone call and physical branch fit in the consumer path-to-purchase
  • Buying habits by age group and how marketers can leverage mobile and digital channels to optimize campaigns to fit their needs
  • Key obstacles consumers face when purchasing a product through digital channels and how to help overcome them

Don’t miss out on this opportunity to learn how you can adapt to these ever changing call trends!


SPEAKERS:

John Busby

John Busby
SVP Marketing & Consumer Insights,
Marchex

Mike Fast

Mike Fast
Marchex Institute Analyst,
Marchex

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On-Demand Webinar

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Speakers:

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