Auto Insurance Industry Benchmarks for Digital Marketers

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Despite today’s consumer increasingly researching products and making transactions on PCs and mobile devices, a phone call is a crucial step when shopping for a new auto insurance provider or policy. More than 60% of consumers clicking-to-call from a mobile device when shopping for insurance, and of those calls, consumers show intent to purchase 73% of the time. How are auto insurance companies staying ahead of the mobile advertising curve and acquiring insight into the call experience?

In this report we’ll dive deeper into:

  • What current auto insurance calls look like and recommendations on how to allocate resources and optimize call routing
  • How to reach different age groups and customers during their purchase journey
  • Opportunities for auto insurance companies to gain insight and sales efficiency through mobile real-time data


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