Calls driven from mobile advertising are on the rise and it makes sense why. Increasingly, consumers are turning to their smartphones to research and make purchase decisions. When mobile consumers are on their phones, they want to call up and speak with a business before they buy. What's driving this? Google Mobile Search and its Click to Call technology.
In this Marchex and Google co-promoted paper, we dive into the rise of calls and provide practical strategies for reaching and securing more customers through mobile.
You will learn: