The way Americans pay for TV programs is undergoing a massive shift. More consumers are "cutting the cord" with cable companies and paying to stream their favorite shows over the Internet via services such as paper

With access to a unique database of more than 1 million consumer phone calls to leading cable companies, the Marchex Institute set out to explore the phenomenon of cord-cutting. The findings show that while cable companies do face the threat of disruption, new opportunities are emerging to capitalize on this shifting consumer demand.

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