Cutting the Cord

How cable companies can turn an impending threat into a market opportunity

The way Americans pay for TV programs is undergoing a massive shift. More consumers are "cutting the cord" with cable companies and paying to stream their favorite shows over the Internet via services such as Netflix.

With access to a unique database of more than 1 million consumer phone calls to leading cable companies, the Marchex Institute set out to explore the phenomenon of cord-cutting. The findings show that while cable companies do face the threat of disruption, new opportunities are emerging to capitalize on this shifting consumer demand.

Download the report here to find out more.

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Read The Full Report

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