Cord-Cutting—What Does it Mean for Cable and Satellite Providers?

The growth of streaming and on-demand services has resulted in a clear shift in consumer buying preferences for video, broadband and phone services. Consumers are shopping differently—leveraging their mobile phones to research, engage and purchase. Cable and satellite providers, who have relied heavily on television advertising in the past, are now allocating and spending their budget on digital display and search. Join us for a live webinar discussion on how the buying behavior of cable and satellite consumers is creating new opportunities for marketing, media performance, and telesales to optimize and grow market share. Key takeaways will include:


  • Leading cable & satellite products consumers are buying from mobile and digital ads
  • Buying habits of millennials and key features consumers are requesting as part of the purchase process
  • Opportunities for marketers to activate mobile and digital channels
  • The role of phone calls and the physical store in the consumer path to purchase and what that means for the future

Don’t miss out on this opportunity to learn how you can adapt to these ever changing call trends!


SPEAKERS:

John Busby

John Busby
SVP, Marchex Institute,
Marchex

Sabrina Gravlee

Sabrina Gravlee
Analytics Manager, Marchex Institute,
Marchex

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On-Demand Webinar

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Speakers:

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