Cable & Satellite Industry Benchmarks For Digital Marketers

This paper explores the shift in consumer demand and buying habits for cable services by analyzing more than 1 million inbound sales calls from mobile and digital advertising to more than a half-dozen cable & satellite companies, including 5 of the top 10 cable & satellite operators in the United States.

In this study learn:

  • What consumers are purchase across cable & satellite providers
  • Key features consumers care about and why they are cancelling
  • How the role of phone calls offers clear opportunities for companies to gain market share


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