For marketers, blind spots are crippling to bottom lines. Without complete visibility into how advertising campaigns produce sales, marketers are left to invest in optimization strategies that ultimately bleed budgets.
This is no truer than in the advertising arena of click-to-call, in which advertisers invest heavily to drive phone calls from consumers without any visibility into which keywords result in desired sales and outcomes. Click-to-call ads appear in mobile search results on Google and Bing with a clickable phone number or call icon so that consumers can call a business immediately.
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